The MVP Startup Stack

In partnership with

Let’s skip the small talk, 

Athletes and their management teams are starting companies (including investment vehicles) at a faster rate than ever. To be helpful, I thought I would corral the “stack” to start a company.

Also, why the hell is this list so long? 😂 Feels like half this damn list should be consolidated, and I know companies are trying to but maaaan c’mon.

These are not suggestions, just sharing information to those who need it.

Ok I’m done ranting. Hope the below is helpful.

DA STACK
1. Incorporation
2. Banking
3. Payroll
4. Accounting
5. Domain Registration
6. Website
7. Productivity
8. External Email
9. Customer Relation Management

+ BONUS
 
10. Cap Table
11. Fundraising
12. Media

INCORPORATION
- Stripe Atlas 
- Clerky
- Doola (LLC)

+ A good lawyer 🙂 

*They don’t serve every industry, double check

PAYROLL
- Deel
- Gusto
- Rippling
- Rollfi

ACCOUNTING

A good CPA works in partnership with software 🙂

- Quickbooks
- Fondo 
- Pilot

DOMAIN REGISTRATION
- GoDaddy 
- Squarespace
- Namebright

This is a broader category but you get the point

EXTERNAL EMAIL
- Mailchimp 
- Beehiiv
- Substack

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
- Hubspot
- Salesforce
- Airtable

BONUS if you’re still here and your company needs this…

FUNDRAISING
- Carta
- Angel List
- Sydecar

Got em!

Hope this was helpful. You can message me separately if you want an opinion on a software and I will share privately.

Also, let me know if there was something else you’d like me write about. I write once a week currently.

We are open for a Presenting Partner (main sponsor)…

We have about ~4,000 readers of this newsletter who are athletes, entrepreneurs, and investors in the innovation economy if you’d like to sponsor The Arena, like our friends at Hubspot.

We have ~3,000 podcast listeners on average across YouTube, Spotify, and Apple Podcasts and have grown 362% on YouTube in the past 28 days.

A perfect sponsor for us has a healthy marketing budget, knows we’re still early, not predatory towards athlete clientele, wants to invest in the relationship long term as much as the conversion metrics, enhances our reputation, and wants to presence on all platforms to get the most value. Plus, we may be able to do some awesome events together.

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Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.