Golf is Changing Course...

Author

Noah Lack
July 03, 2024

Let’s skip the small talk,


Golf has always been a sport of unwritten rules and traditional credences. Our favorite golfers are changing this from a couple of different angles that they are building/investing in….

If you are new here, welcome🫡, our podcast features athletes who are building a business…

But we also collect data and construct market maps of athletes building/investing in different categories with the help of the Athletes & Assets™ community.

In short, we've learned a ton and seen a professional shift in athlete behavior outside of their sport. Cool stuff.

Golfers eat off their endorsements, but there’s more than meets the eye.

Please note:

- The majority of this information is comprised of public sources. A small piece was comprised by word of mouth.
- The golfers on the map are currently in the PGA 2024 top 100 mixed with legends and top LIV participants that are still active.
- Due to privacy barriers we have omitted the following:

1. Stock Portfolios
2. General Endorsements
3. Angel Investing

The elephant in the room here is Tiger Woods and Rory Mcilroy’s TGL (Tomorrow Golf League), a virtual interactive golf league set to launch in January of 2025. This tech infused league will provide a new competitive format to golf that even the game’s greats think is desperately needed for the average consumer.

On the consumer brand side of things, Phil Mickelson has an incredible story with For Wellness, including his coffee creation called The Good Stuff. This brand has helped Mickelson with some of his physical pain, and he hopes to bring this good fortune to the mass market. Pretty awesome… well done Lefty.

If you’re an PGA Tour Golfer or representative reading this, please reach out if we have missed something!

To have exposure in front of our community, you may reach out to [email protected].

Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.