The First UFC Market Map

Author

Noah Lack
June 28, 2024

Let’s skip the small talk,


This map could not be possible without our friends at Kayyo, which allows you to train and compete in MMA with your friends. Give Kayyo a download and watch your world become your Dojo.

We are thrilled to announce that with the help of our friend David Gane, Agent at Management Factory and brother of UFC star + interim heavyweight champion Cyril Gane, we have constructed the first ever UFC market map.

If you are new here, welcome🫡, our podcast features athletes who are building a business…

But we also collect data and construct market maps of athletes building/investing in different categories with the help of the Athletes & Assets™ community.

In short, we've learned a ton and seen a professional shift in athlete behavior outside of their sport. Cool stuff.

The UFC is STACKED

Please note:

- The majority of this information is comprised of public sources. David Gane has assisted us as well.
- The fighters on the map are ranked by the UFC, or have been active in the past 24 months.
- Fighters under the MMA ownership category have demonstrated significant equity in different combat sports leagues
- Due to privacy barriers we have omitted the following:

1. Angel Investing
2. Stock Portfolios
3. General Endorsements

We know this is show business, so it’s fascinating to see the new verticals of media UFC fighters are penetrating while they are most relevant, including well run YouTube channels, Podcasts, and… Onlyfans profiles 😳.

Additionally, while it’s not the most represented category, when you become knockout sensations such as Conor McGregor, Jorge Masvidal, and Dustin Poirier, you have a marketing edge that aligns with large sales in the Alcohol/Spirits industry. 

If you’re a UFC fighter or representative reading this, please reach out if we have missed something!

To have exposure in front of our community, you may reach out to [email protected].

Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.