I’ve seen many athletes think they can do everything.

Because why not? There are few rooms famous athletes can’t enter…

And there are amazing opportunities to build when you have some money and brand value; Clothing Brand, Production Company, Venture Capital Firm, Movie Appearances, Real Estate Fund, Dog Breeding Service, Speaking Appearances, Broadcasting, NFTs, etc.

Have a couple of meetings and you can be “involved” in any of these!

But the abundance of choice can backfire…

These athletes and their teams end up setting up multiple entities, and never achieve substantial success in any of them because each endeavor distracts the next.

If they chose one business to really establish themselves in, they would be thriving. But whether it’s ego, ignorance, or bad advice, everything outside of the main business objective is a distraction.

Not everyone can be Shaq or Lebron, AND THAT’S OK!

The Irony…

An NBA Shooting Guard spends his entire life working to perfect his shot, so you’d like to think they focus on one business after they’re done playing.

But as soon as many athletes and their teams step outside of the sport where they mastered a role, in business they morph into superman 🤣

Succeed in one area first…

I am not saying you can’t have multiple entities and invest in different things. We all do.

But for athletes starting out in the world of business, I think best way to move up the ranks is to start out by building credibility and win in one space before expanding to the next.

Jeff Bezos did it (Books, became Amazon). Daymond John, did it (Hats, became FUBU). You should consider doing it.

A short list of athletes turned ultra successful businessmen because they focused on one thing…

• Joe Montana- Liquid 2 VC (Venture Capital)

• George Foreman- George Foreman Grill (Cooking Appliances)

• Alex Rodriguez- A-Rod Corp (Real Estate)

  • **A-Rod started strictly in real estate before he expanded to other industries

• Junior Bridgeman- Bridgeman Foods (Franchising)